Syracuse, Class of 2005

BFA in Illustration

Work Experience


Branding & Design for Marcelli Formaggi (2016 - Present)

Andy Marcelli was a beer buyer for Eataly in New York when I first met him. When he decided to leave his post, he asked me to clean up his family business’s logo as well as create some brochure and mailers. Currently, we are working together to re-brand all of the Marcelli Formaggi cheese packaging.


Branding & Design for The Beerly Legal Group: Alewife Brewing Company, Fools Gold, The Jeffrey & The Rochard (2014 - Present)

I worked hard to unify the branding for The Beerly Legal Group after I designed the Fools Gold logo. Since then I have produced multiple logos and promotions including graphics for various events as well as growlers for all three current locations. Currently, I am helping with the branding of the new brewery by creating promotionals, tap handles, beer labels, etc. Giddy up!


Branding & Design for Hell's Kitchen Hot Sauce (2014 - Present)

I was tasked with designing their logos and creating consistent, on-brand label designs. This sauce is a delicious up-and-comer that will leave your eyes watery.


Designer & Illustrator for Barrier Brewing Co. (2014 - Present)

When we began working together, it was for a few one-off bottles available only at the brewery. Since then, we have created numerous bottles and cans together, producing a shelf presence on the shelves here in New York that can’t be denied.


Specialty Poster Designer for 4th Ave Pub (2012 - Present)

I picked up 4th Ave Pub when I worked for Union Beer Distributors. Kirk Struble (one of the owners) wanted super intricate posters  mostly based on movies and music album covers. We continue to collaborate on great posters that bring people to this awesome bar that won BARch Madness in 2014 for best beer bar in the NYC area.


Branding & Design for Jimmy’s No.43 & Beer Sessions Radio (2014 - 2017)

Jimmy approached me for logos and promotionals for various pop-up food and drink events, including Oktoberfeast, Ciderfeast, Mardi Gras NYC and Beer Sessions Radio. Sadly, after 12 years of service in the same location, this legendary bar shuttered its doors in 2017.


Designer for Whistle Pig Rye Whiskey (2015-2016)

I produced a booklet featuring various pigs from their farm and distillery as well as a shipping box and a great illustration of their distillery, newly designed by world-renowned whiskey maker, David Pickerell.


Designer of 251-glyph typeface "Monster Face" for the novel "Monster Skin", Published 2013


Designer at Union Beer Distributors (2010 - 2013)

From posters to menus to tasting notes, I designed it all. I showcased multiple brands with my designs. My Vanberg & DeWulf’s poster for Coast to Coast Toast in NYC and my logo for Lagunita’s Grateful Dead concerts were very well received. I was specially recognized by Smuttynose Brewing Company for designing their best tap stickers, tasting notes and posters which ultimately led to an illustration project for their 21st anniversary.


Behance Portfolio Reviews organizer & reviewer (October 2017)

Behance asked me to organize a portfolio review session which I thought would be fun. I invited great colleagues who were very helpful to people who were seeking to tighten up their portfolios.


Other Illustration & Design Clients

• EMI Music Publishing • Friends with Four Paws • Izod • Queensboro Dance Festival • Cuzett Libations • Brindles • East Forest • Triton Digital

• The Harbor School • Tedde Teddy Bears • Goin’ East • The NYC Brewers Guild  • Triton Digital • Proletariat • Hops Hill • Blind Tiger Ale House

• Six Most Metal Breweries • The Baroness • Royal Palms • Singer Island Communications • MZ Berger Watches • Smuttynose Brewing Co.



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D.F. Birch Illustration & Design, LLC.

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